Archives for posts with tag: great debate

I don’t like to think I’m being used as a tool for any big corporation. But after learning about the “evangelist customer” in class, I am just that. A great one. And you probably are too.

We all have those products we just can’t get stop talking about. And for some reason, we get really offended when people speak badly about them. Maybe the most prominent example in today’s society is the Mac v. PC debate. If there’s ever a Mac/PC argument in my vicinity, I’ll confess my profound love for my MacBook. But why? I’ve used PC laptops before and they’re just as functional. There’s just something about Apple that has me hooked. I would also say that my iPod is better than your Zune, and the iPhone is better than the Android.

Other products evoke these same feelings and loyalties. People obsess over Starbucks Coffee, and many will label themselves as a strictly Coke or strictly Pepsi drinker. Car companies are the same way.

Evangelism marketing is turning into a key concept of marketing 2.0. These customers aren’t getting paid to spread good things about the product – they’ve simply developed a strong brand loyalty that they find worth bragging about. Their opinions on a product are 100% credible. Every company wants to find evangelist customers to get their name out there.

So what about you? Are you an evangelist customer?

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Can anyone be a journalist? With the recent explosion of “citizen journalism,” this question has been the center of many debates in my journalism classes at IU. Journalists defend journalism as a professional discipline, but the activity taking place in the blogosphere can’t be ignored.

Citizen journalism exploded with the terrorist attacks on 9/11 and has been propelled into the spotlight with events like the Hudson River plane crash. But are the people uploading this content really journalists?

CNN’s iReport is the closest these people have come to being “journalists.” iReport is a completely user-generated section of CNN.com, and the stories are not edited, fact-checked or screened. But holding the title of “journalist” requires a certain credibility that citizen journalists can’t claim. They make a meaningful contribution to society, but they will never completely replace those who study to work in the field.