I don’t like to think I’m being used as a tool for any big corporation. But after learning about the “evangelist customer” in class, I am just that. A great one. And you probably are too.

We all have those products we just can’t get stop talking about. And for some reason, we get really offended when people speak badly about them. Maybe the most prominent example in today’s society is the Mac v. PC debate. If there’s ever a Mac/PC argument in my vicinity, I’ll confess my profound love for my MacBook. But why? I’ve used PC laptops before and they’re just as functional. There’s just something about Apple that has me hooked. I would also say that my iPod is better than your Zune, and the iPhone is better than the Android.

Other products evoke these same feelings and loyalties. People obsess over Starbucks Coffee, and many will label themselves as a strictly Coke or strictly Pepsi drinker. Car companies are the same way.

Evangelism marketing is turning into a key concept of marketing 2.0. These customers aren’t getting paid to spread good things about the product – they’ve simply developed a strong brand loyalty that they find worth bragging about. Their opinions on a product are 100% credible. Every company wants to find evangelist customers to get their name out there.

So what about you? Are you an evangelist customer?